Suffolk Escape Academy
Bury St Edmunds, England, UK
Account audit, budget moved to the keywords that book, and weekly check-ins
[ THE CHALLENGE ]
Suffolk Escape Academy opened as UK lockdowns were ending, and bookings were not coming in fast enough. The account had basic Google Ads running, but the structure spent budget on broad match terms with low intent, and the owner could not see what was working.
[ OUR APPROACH ]
We started with a full account audit. Underperforming campaigns and keywords were paused, new campaigns were built around the keywords that actually led to bookings, and budget moved away from expensive, low-converting terms toward cheaper, better-performing ones. Negative keyword lists were rebuilt to stop wasted spend. We met the owner weekly to review the account and agree the next changes.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Found broad match waste and underperforming campaigns. Paused them and built a new structure.
Moved spend from high-cost, low-converting keywords to the keywords driving bookings.
Weekly reviews with the owner and steady keyword and negative work.
Weekly check-ins kept as the working rhythm.
“They're professional, flexible, friendly, and helpful.”
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