Code to Escape
Daytona Beach, FL, USA
Walk-in conversion rate up 45% in seasonal beach market
White-label client — name changed to protect our agency partnership. Results are real and verified.
[ THE CHALLENGE ]
Code to Escape operates in Daytona Beach, a seasonal tourism market famous for its beaches and racing events. They are walk-in friendly, which is great for capturing spontaneous tourist traffic, but they needed a way to drive awareness and pre-bookings during peak season. The beach market is incredibly competitive, with tourists having endless entertainment options. Their challenge was capturing tourist attention during the narrow window when visitors are planning their day or looking for indoor alternatives to beach activities.
[ OUR STRATEGY ]
We targeted tourists in the moment of decision. Keywords like "things to do Daytona Beach today," "Daytona Beach rainy day," and "indoor activities Daytona Beach" captured people actively looking for alternatives to the beach. Added "walk-in friendly" to ad copy and sitelinks to reduce friction for spontaneous visitors. Used location extensions to show proximity to major hotels and beachfront areas. Built seasonal budget strategy with 70% of annual budget allocated to peak season months (March through August for Daytona). Off-season focused on local keywords and special events like Bike Week and Speedweeks.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Mapped booking patterns to seasonal tourist volume. Identified peak months and major events. Built seasonal budget allocation model.
Tourist campaigns live. "Walk-in friendly" messaging in ads. Location extensions showing proximity to hotels and beach. Walk-ins started increasing.
Walk-in conversion rate up 45% from improved ad messaging. Peak season revenue up 120%. Added Bike Week and Speedweeks event targeting.
Maintained 6x ROAS year-round with seasonal adjustments. Peak season maximized, off-season maintained with local and event targeting.
“Daytona is all about timing. Tourists are here for a few days and making plans on the fly. The walk-in friendly messaging and rainy day targeting hit exactly the right moment. Our walk-in conversion rate jumped 45%. Peak season revenue more than doubled. We actually had to add staff to handle the volume.”
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