Code to Escape
Daytona Beach, FL, USA
Local search and remarketing to reach visitors before they arrive in Daytona Beach
[ THE CHALLENGE ]
Code to Escape operates in Daytona Beach, a seasonal tourist market known for its beaches and racing events. They welcome walk-ins, but they needed awareness and pre-bookings during peak season, when visitors have endless options and only a short window to decide.
[ OUR APPROACH ]
We reached visitors at the moment they choose: "things to do Daytona Beach today", "Daytona Beach rainy day" and "indoor activities Daytona Beach". Ad copy and sitelinks said "walk-in friendly" to remove friction, and location extensions showed how close the venue is to hotels and the beachfront. Remarketing was aimed at people who had looked at the site, so they could book before they arrived in town. The budget followed the tourist season, with off-season focus on locals and events such as Bike Week and Speedweeks.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Mapped booking patterns to the tourist season and the event calendar. Built the seasonal budget model.
Tourist campaigns live with walk-in messaging and location extensions near hotels and the beach.
Added Bike Week and Speedweeks targeting and remarketing.
Peak season for tourists, off-season for locals and events.
“I have saved my time from trying those marketing tools, and now I can focus fully on my escape rooms.”
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