Escape Zone Montreal
Montreal, QC, Canada
CPA reduced 45% across 6 locations and 2 languages
White-label client — name changed to protect our agency partnership. Results are real and verified.
[ THE CHALLENGE ]
Escape Zone is the largest escape room in Canada. 22 games across 6 locations in Montreal. English and French audiences. Their previous agency was running one campaign for everything. No language segmentation. No location-specific targeting. French-speaking customers were seeing English ads. English-speaking customers were clicking on poorly translated French copy. The result? A bloated CPA of $48 and roughly 2.5x ROAS. For a business of this scale, that is leaving serious money on the table.
[ OUR STRATEGY ]
We restructured the entire account into location-specific campaigns with separate EN and FR ad groups. French ad copy was written natively by a French speaker, not translated. We discovered that FR campaigns had 23% lower CPC than EN campaigns because there is less competition in French. We built 14 active campaigns covering branded, generic, team building, and tourist intent for each language. Bid adjustments were set per language and per location based on performance data. We also added location extensions and sitelinks specific to each of the 6 venues so users saw the closest location in their ads.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Discovered single-campaign structure bleeding budget. Mapped all 22 games across 6 locations. Identified French vs English performance gap.
Built 14 campaigns from scratch. Native French ad copy. Location extensions for all 6 venues. Conversion tracking fixed.
Shifted budget toward FR campaigns (23% cheaper CPC). Added negative keywords. Refined bid adjustments per location.
CPA stabilized at $26 average (down from $48). 5x ROAS maintained. Seasonal campaigns added for holidays and tourism peaks.
“Managing 22 games across 6 locations in two languages is complicated. Our previous agency treated it like one big campaign. The location-specific, bilingual approach doubled our efficiency. The French campaigns were a revelation. We had no idea our FR audience was that much cheaper to reach.”
Want results like Escape Zone Montreal?
Get your free audit. We will show you exactly what we would do with your account.
Get Your Free AuditWant results like Escape Zone Montreal? Start with a free PPC audit or explore our services. See our pricing plans to get started.