Escape Zone Montreal
Montreal, QC, Canada
Bilingual, location-by-location campaigns for a multi-venue operator in Montreal
White-label client, name changed to protect our agency partnership.
[ THE CHALLENGE ]
Escape Zone runs several venues across Montreal for English and French speaking audiences. Their previous agency ran one campaign for everything: no language split and no location targeting. French speakers saw English ads, English speakers clicked on French copy that read like a translation, and nobody could tell which venue or language was paying its way.
[ OUR APPROACH ]
We rebuilt the account around two questions a searcher answers before booking: which language and which venue. Each location got its own campaigns with separate English and French ad groups. French copy was written natively by a French speaker, not translated. Campaigns covered branded, generic, team building and tourist intent in each language, with bids set per language and per location. Location extensions and venue-specific sitelinks let searchers see the venue closest to them.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Found a single campaign serving every venue and both languages. Mapped each venue and its games to its own search demand.
Built location campaigns with English and French ad groups, native French copy, location extensions per venue and rebuilt conversion tracking.
Moved budget between languages and venues based on conversion data. Added negative keywords and per-location bid adjustments.
Added holiday and tourist-season campaigns on top of the core structure.
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