Smash Room Ottawa
Ottawa, ON, Canada
Weekend bookings fully booked within 45 days in rage room niche
White-label client — name changed to protect our agency partnership. Results are real and verified.
[ THE CHALLENGE ]
Smash Room Ottawa is a rage room, not an escape room. This is a niche market where people pay to smash things with baseball bats and sledgehammers as stress relief. The concept is newer and less familiar than escape rooms, so awareness is lower. They needed to reach stressed professionals, bachelor/bachelorette parties, and people looking for unique experiences, but most people searching for "stress relief" or "anger management" were looking for therapy, not entertainment. The challenge was finding the right audience who would understand and want the experience.
[ OUR STRATEGY ]
We focused on experiential keywords rather than clinical stress-relief terms. Targeted "unique things to do Ottawa," "bachelor party ideas Ottawa," "alternative activities," and "rage room near me" for people already familiar with the concept. Built campaigns around the experience: "Smash things legally," "Stress relief that actually works," "Break stuff for fun." Added video ads showing people smashing TVs, plates, and furniture, which performed exceptionally well for awareness. Targeted demographics: 25-45 year olds in high-stress professions (tech, finance, healthcare). Weekend bookings were the priority, so we front-loaded budget for Friday through Sunday traffic.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Launched experiential keyword campaigns. Video ads showing smashing experience. Targeted stress-related demographics in Ottawa.
Video view rate at 72%. Bachelor/bachelorette campaigns gaining traction. Weekend bookings started climbing rapidly.
Weekend slots fully booked within 45 days. Added Tuesday and Wednesday evening slots to capture overflow demand.
Maintained 4x ROAS. Weekends consistently sold out. Weekday slots filling with corporate team building and stressed professionals.
“Rage rooms are still new to most people. We needed ads that showed the experience, not just described it. The video campaigns and experiential keywords worked perfectly. Within 45 days, our weekends were fully booked. Now we are adding weekday slots to handle demand from corporate groups and stressed professionals who just want to smash things.”
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