Smash Room Ottawa
Ottawa, ON, Canada
Experience-led search, display, YouTube and Facebook campaigns for a rage room
[ THE CHALLENGE ]
Smash Room Ottawa is a rage room, not an escape room: people pay to smash things as stress relief. The concept is newer and less familiar, and most people searching for "stress relief" or "anger management" want therapy, not entertainment. The job was to find the people who would want the experience.
[ OUR APPROACH ]
We focused on experiential searches instead of clinical ones: "unique things to do Ottawa", "bachelor party ideas Ottawa" and "rage room near me". Ad copy sold the experience. Video ads showed people smashing TVs, plates and furniture, because seeing it explains the concept faster than words. Campaigns ran across Google Search, Display, remarketing, YouTube and Facebook, with budget weighted toward Friday to Sunday, their priority days.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Launched experiential keyword campaigns and video ads that show the experience.
Added bachelor and bachelorette campaigns and remarketing.
Budget weighted to Friday through Sunday.
New angles and offers tested on a regular rhythm.
“The team always comes to the table with new and fresh ideas for us.”
Want this approach for your escape room?
Get your free audit. We will show you exactly what we would do with your account.
Get Your Free AuditCurious what we would change in your account? Start with a free PPC audit or explore our services. See our pricing plans to get started.