Case Studies/Region Escape Rooms
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Region Escape Rooms

Whiting, IN, USA

"Escape the city" positioning for a small-town venue next to Chicago

[ THE CHALLENGE ]

Region Escape Rooms is in Whiting, Indiana, right on the Illinois border, a short drive from Chicago venues with bigger budgets and more rooms. Their marketing presented them as just another escape room, so they lost on perception and convenience.

[ OUR APPROACH ]

Instead of competing with Chicago head on, we positioned the venue as the alternative to it. Ad copy talked about skipping Chicago traffic, small-town charm and free, easy parking. We targeted "escape room near me", "escape room northwest Indiana" and "things to do Whiting" with geo-targeting focused on Indiana, and excluded downtown Chicago to avoid wasted spend.

[ WHAT WE SET UP ]

Local NW Indiana
Search
Searchers in northwest Indiana
Escape the City Positioning
Search
People who want to skip the city
Performance Max
PMax
Maps and discovery
Display Remarketing
Display
Visitors who did not book yet

[ HOW THE WORK RAN ]

Audit
Positioning shift

Wrote the "escape the city" messaging. Focused geo-targeting on Indiana. Added Chicago negatives.

Build
Local launch

Campaigns live with the new positioning and free-parking copy.

Refine
Local tuning

Keywords and bids tuned to Indiana searchers.

Ongoing
Steady management

Positioning kept and campaigns managed monthly.

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[ MORE CASE STUDIES ]

MG
MindGames Escape Room
Rockford, IL, USA
JE
Just Escape Room
La Grange, IL, USA
GE
Golden Escape Rooms
Grayslake, IL, USA

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