Just Escape Room
La Grange, IL, USA
Radius targeting to draw customers from neighboring suburbs
[ THE CHALLENGE ]
Just Escape Room sits in La Grange, a small suburb west of Chicago. The town alone is too small to keep an escape room busy. Their marketing focused on "escape room La Grange", which limited them to local searchers, and they needed reach into nearby suburbs without paying for downtown Chicago clicks.
[ OUR APPROACH ]
We set a radius around La Grange that covers Berwyn, Brookfield, Western Springs, Hinsdale, Oak Park and parts of Naperville, and targeted "escape room near me", "escape room west suburbs" and "things to do near La Grange". Downtown Chicago keywords were excluded to avoid wasted spend. Location extensions pointed out easy access from I-294 and I-55.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Set the radius, targeted "near me" and west suburbs keywords, excluded downtown Chicago, added road-access location extensions.
Watched where bookings came from and adjusted bids by area.
Display remarketing for visitors who did not book.
Radius and keyword set managed as a regional campaign.
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