Just Escape Room
La Grange, IL, USA
60% of bookings from outside La Grange through geo-targeting mastery
[ THE CHALLENGE ]
Just Escape Room sits in La Grange, a tiny suburb west of Chicago with a population under 16,000. The local market alone was not enough to sustain the business. They needed to pull customers from neighboring suburbs without competing directly against bigger escape rooms in Naperville and Downers Grove. Their previous marketing focused on "escape room La Grange," which limited them to the small local audience. They needed a geo-targeting strategy that could pull from the wider Chicago area without burning budget on irrelevant clicks from downtown Chicago or distant suburbs.
[ OUR STRATEGY ]
We built a radius-based geo-targeting strategy with smart keyword selection. Set campaigns to target a 20-mile radius around La Grange, covering Berwyn, Brookfield, Western Springs, Hinsdale, Oak Park, and parts of Naperville. Targeted "escape room near me," "escape room west suburbs," and "things to do near La Grange" to capture searchers in the broader area. Avoided downtown Chicago keywords to prevent wasted spend. Added location extensions showing proximity to major roads (I-294, I-55) to emphasize accessibility. The result: 60% of bookings came from outside La Grange, with customers willing to drive 15-20 minutes for the experience. Geo-targeting turned a tiny local market into a regional draw.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Set 20-mile radius around La Grange. Targeted "near me" and west suburbs keywords. Avoided downtown Chicago. Location extensions highlighting I-294/I-55 access.
Bookings from neighboring suburbs climbing. 45% of bookings from outside La Grange. CPA at $21, well below target.
60% of bookings from outside La Grange. Customers driving from Oak Park, Hinsdale, Berwyn. Local market limitation solved.
8x ROAS maintained. Regional draw established. Small local market no longer a constraint.
“La Grange has 16,000 people. That is not enough to sustain an escape room. The geo-targeting strategy changed the game. We pull customers from all over the west suburbs now. 60% of our bookings come from outside La Grange. People drive 15 to 20 minutes to visit us. The radius targeting turned a local business into a regional destination.”
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