Golden Escape Rooms
Grayslake, IL, USA
Local acquisition plus a loyalty and referral program in a small town
[ THE CHALLENGE ]
Golden Escape Rooms operated in Grayslake, a small town north of Chicago near the Wisconsin border. Search volume is limited and tourism is light. Their marketing only chased new customers, but in a small market, repeat customers are what keep a venue going.
[ OUR APPROACH ]
We ran two things at once: local acquisition and loyalty. For acquisition, tight geo-targeting on "escape room Grayslake", "escape room near me" and "things to do Lake County IL". For loyalty, email and Meta retargeting reached past customers with "try our new room" messages and repeat-customer offers, and a referral incentive in the booking confirmation invited guests to bring friends next time.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Local search campaigns live. Meta pixel installed for retargeting.
Meta retargeting for past customers and a referral incentive in booking confirmations.
Retargeting timed to new room launches.
Both tracks managed together.
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