MindGames Escape Room
Rockford, IL, USA
Became #1 for "escape room rockford" in 2 weeks from zero
[ THE CHALLENGE ]
MindGames Escape Room operates in Rockford, Illinois. Small city. Limited search volume. They were competing against zero paid advertising from local competitors, which sounds like an advantage until you realize the total addressable market is tiny. With only a few hundred searches per month for escape room keywords in Rockford, every dollar had to count. They needed dominant local visibility fast to capture the limited demand before someone else figured out the opportunity.
[ OUR STRATEGY ]
We went all-in on local domination. Built tight geo-targeted search campaigns within a 25-mile radius of Rockford. Exact match and phrase match keywords for "escape room rockford," "escape room near me," and "things to do rockford." Added location extensions, Google Business Profile optimization, and call extensions for immediate bookings. Launched Performance Max for Google Maps to own the local 3-pack. Combined this with Display Remarketing to stay top-of-mind for searchers who did not book immediately. Within 2 weeks, MindGames appeared in position 1 for every relevant local search.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Campaigns went live. Geo-targeting set to 25-mile radius. Google Business Profile optimized. Local pack position jumped from not visible to #3.
Hit #1 for "escape room rockford" and related keywords. Display remarketing tracking visitors. CPA at $18, well below target.
Captured 85% of local search traffic. Competitors still not advertising. Monthly bookings stabilized at 62.
Held #1 position consistently. 6x ROAS maintained. Small market fully dominated.
“Rockford is not Chicago. The market is small. But that worked in our favor. Within two weeks, we owned the top spot for every escape room search in the area. Our phone started ringing nonstop. The combination of paid ads and local SEO locked down the market before anyone else could react.”
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