MindGames Escape Room
Rockford, IL, USA
Local campaigns, Maps and remarketing for a small-city venue
[ THE CHALLENGE ]
MindGames Escape Room operates in Rockford, Illinois, a small city with limited search volume. Few local competitors advertised, but the total demand was small, so the venue needed to show up for every relevant local search.
[ OUR APPROACH ]
We built tight geo-targeted search campaigns around Rockford with exact and phrase match for "escape room rockford", "escape room near me" and "things to do rockford". Location and call extensions were added so people could book by phone, the Google Business Profile was optimized, and Performance Max covered Google Maps. Display remarketing was set up for searchers who did not book on the first visit.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Campaigns live with a local radius. Google Business Profile optimized.
Display remarketing added for site visitors.
Keywords, extensions and bids tuned to local demand.
Ongoing management of a small, local account.
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