Puzzle Vault Burlington
Burlington, ON, Canada
70% capacity within 60 days of opening a brand new location
White-label client — name changed to protect our agency partnership. Results are real and verified.
[ THE CHALLENGE ]
Puzzle Vault Burlington was a brand new location with zero brand awareness. No reviews, no organic traffic, no word-of-mouth yet. They needed bookings fast to cover rent and staffing costs. Opening a second location is one of the riskiest moves an escape room can make. If you do not fill rooms quickly, the overhead will eat you alive.
[ OUR STRATEGY ]
We launched geo-targeted Google Search campaigns focused on a tight 15km radius around Burlington. Bid aggressively on "escape room Burlington," "things to do Burlington," and "escape room near me" for users in the area. We paired this with a Google Business Profile optimization push. We created a review generation system that prompted every customer to leave a review post-visit. The location went from 0 to 47 reviews in 60 days. We also ran a competitor conquest campaign targeting people searching for other escape rooms in the Hamilton/Burlington corridor.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Location opened. Campaigns went live day one. Geo-targeting set to 15km radius. Google Business Profile claimed and optimized.
47 reviews collected. Bookings climbing steadily. Hit 70% capacity. Added competitor conquest campaigns.
Expanded radius to 25km. Added team building keywords. CPA dropped as quality score improved from review velocity.
6x ROAS maintained. Location self-sustaining. Weekend slots consistently sold out.
“Opening a new location is terrifying. You have no idea if people will show up. Within two months, we were running at 70% capacity. The geo-targeting strategy brought in exactly the right customers from the Burlington area. The review push was brilliant too.”
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