Puzzle Vault Burlington
Burlington, ON, Canada
Launch plan for a brand new location with no reviews and no search history
White-label client, name changed to protect our agency partnership.
[ THE CHALLENGE ]
Puzzle Vault Burlington was a new location with no brand awareness, no reviews, no organic traffic and no word of mouth yet. A new venue has rent and staff from day one, so it needs bookings before it has any reputation to lean on.
[ OUR APPROACH ]
Campaigns went live on opening day with geo-targeted Google Search around Burlington for "escape room Burlington", "things to do Burlington" and "escape room near me". We claimed and optimized the Google Business Profile and set up a review request that went to every customer after their visit, because reviews are what a new venue lacks most. We added a competitor campaign for people searching other escape rooms in the Hamilton and Burlington corridor, then widened the radius and added team building keywords once the core campaigns were stable.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Campaigns live on opening day with a tight radius. Google Business Profile claimed and optimized.
Review request system running after every visit. Competitor conquest campaign added.
Widened the radius and added team building keywords.
Ongoing bid, keyword and budget management as the venue built its reputation.
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