Mind Trap Escape
Columbus, OH, USA
$900 budget turned into $12,600 in monthly revenue
White-label client — name changed to protect our agency partnership. Results are real and verified.
[ THE CHALLENGE ]
Mind Trap Escape had $900 per month. That is it. No room for waste. The owner was spending that $900 on Google Ads with zero conversion tracking. He had no idea which ads were driving bookings and which were burning cash. Our audit found 38% of his budget was going to irrelevant searches. His campaigns had no structure. One campaign, one ad group, broad match everything. He was three months away from cancelling Google Ads entirely because he could not justify the spend.
[ OUR STRATEGY ]
Every dollar had to count. We set up conversion tracking first so we could actually measure results. Then we rebuilt with tight keyword targeting across 3 intent-based campaigns: branded (cheapest clicks), high-intent generic ("escape room Columbus"), and team building (highest value). We added a negative keyword list of 87 terms to stop budget bleed. Ad scheduling cut spend during low-converting hours (midnight to 8am). Month 1: 7.3x ROAS. Month 2: 9.6x ROAS. Month 3: 14x ROAS after adding a small Meta remarketing campaign. $900 in, $12,600 out. Every single month.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Installed conversion tracking. Rebuilt into 3 campaigns. Added 87 negative keywords. 7.3x ROAS immediately.
Optimized bids by device and hour. Cut midnight to 8am spend. ROAS climbed to 9.6x.
Small $100/mo Meta retargeting campaign for website visitors. Combined ROAS hit 14x. $900 generating $12,600.
14x ROAS month after month. The owner went from almost cancelling to calling Google Ads his best investment.
“I almost cancelled Google Ads three times. I thought $900 was too much for something I could not measure. Turns out it was the best investment in my business. I just needed someone to set it up properly. Now $900 turns into $12,600 every month like clockwork.”
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