Case Studies/Locked In Toronto

Locked In Toronto

Toronto, ON, Canada

8x ROAS

Bookings up 156% with holiday campaigns hitting 15x ROAS

White-label client — name changed to protect our agency partnership. Results are real and verified.

[ THE CHALLENGE ]

Locked In Toronto was stuck. They were running their own Google Ads, spending CAD $3,200 per month, but had no conversion tracking and were bidding on broad match keywords. Their search terms report was full of irrelevant clicks: "escape room movie," "escape room game online," "escape room jobs Toronto." They were in the hyper-competitive Toronto market where CPCs for escape room keywords regularly hit $4 to $6. Half their budget was burning on clicks that would never book.

[ OUR STRATEGY ]

We rebuilt the account from scratch. Exact match and phrase match keywords only. Dedicated campaigns for branded, high-intent, and team building searches. Added Performance Max for Google Maps visibility, which is critical in downtown Toronto where foot traffic matters. We built holiday campaigns for October (Halloween) and December (holiday parties) with themed ad copy, countdown timers in ad extensions, and urgency-driven landing pages. The Halloween campaign used "Last spots available" messaging that drove a 15x ROAS.

[ THE RESULTS ]

ROAS

15x

Holiday ROAS

+156%

Bookings Increase

$22

CPA

307

Monthly Bookings

CAD $3,200/mo

Budget

[ CAMPAIGN BREAKDOWN ]

Branded Search

CAD $600/mo

$12 CPA

High-Intent Generic

CAD $1,000/mo

$28 CPA

Team Building

CAD $500/mo

10x ROAS

Performance Max

PMax

CAD $600/mo

7x ROAS

Holiday Campaigns

CAD $500/mo (seasonal)

15x ROAS

[ TIMELINE ]

Month 1

Audit & Conversion Setup

Found zero conversion tracking. Search terms full of junk. Set up booking confirmation tracking, call tracking, and form submissions.

Month 2

Account Rebuild

Scrapped old campaigns. Built 4 new campaigns with exact/phrase match. Added 120+ negative keywords. Launched PMax for maps.

Month 3

Optimization

Bookings started climbing. Refined bids by device (mobile 65% of bookings). Added ad scheduling for peak search hours.

Month 4+

Scale + Seasonal

Launched Halloween and holiday campaigns. December hit 15x ROAS. Overall bookings up 156% from baseline.

“We thought we knew Google Ads. Turns out we were burning half our budget on garbage clicks. The restructured campaigns and holiday strategy were a game changer. December was our best month ever. We actually had to add extra time slots to handle the demand.”

Owner, Locked In Toronto

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