Locked In Toronto
Toronto, ON, Canada
Conversion tracking, tight match types and seasonal campaigns in a competitive Toronto market
White-label client, name changed to protect our agency partnership.
[ THE CHALLENGE ]
Locked In Toronto ran its own Google Ads with no conversion tracking and broad match keywords. The search terms report was full of clicks that would never book: "escape room movie", "escape room game online", "escape room jobs Toronto". Toronto is an expensive market for escape room clicks, so every irrelevant click hurt.
[ OUR APPROACH ]
We started with measurement: booking confirmation, call and form tracking, so every later decision rested on real conversions. Then we rebuilt the account with exact and phrase match keywords only, separate campaigns for branded, high-intent and team building searches, and Performance Max for Google Maps visibility downtown. For October and December we built seasonal campaigns with themed ad copy and landing pages for Halloween and holiday parties.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Found no conversion tracking and junk search terms. Set up booking confirmation, call and form tracking.
Replaced the old campaigns with exact and phrase match campaigns, a long negative keyword list and Performance Max for Maps.
Adjusted bids by device and added ad scheduling for the hours people actually search and book.
Launched Halloween and holiday campaigns with their own copy and landing pages.
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