Portland Escape Rooms
Portland, OR, USA
Room-by-room campaigns and landing pages to stand out in a crowded city
[ THE CHALLENGE ]
Portland Escape Rooms competes in a city with many escape room businesses. They have several themed rooms but advertised them all under one generic campaign that said "escape room Portland" like everyone else. Generic clicks were expensive and nothing in the ads set them apart.
[ OUR APPROACH ]
Instead of fighting head to head on generic keywords, we built a campaign for each room with themed keywords: the sci-fi room for "sci-fi escape room Portland", the mystery room for "detective escape room" and "mystery room Portland", and so on. Each room got a landing page with its theme, difficulty, photos and reviews, so a searcher lands on exactly what they searched for. A generic campaign and Performance Max stayed on for broad demand.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Mapped each room theme to its own keywords. Built a landing page per room.
Room-specific campaigns went live alongside the generic campaign.
Added reviews and photos to each room page.
Each room managed with its own audience and keyword set.
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