Breakout PDX
Portland, OR, USA
Separate consumer and corporate campaigns, with Meta retargeting for team building
White-label client, name changed to protect our agency partnership.
[ THE CHALLENGE ]
Breakout PDX saw an opportunity most escape rooms ignore: corporate team building. But they competed for the same "escape room Portland" keywords as every venue in the city, and corporate bookings were rare and unpredictable. Their message had to work for someone planning a birthday party and for an HR manager planning a team event.
[ OUR APPROACH ]
We built separate campaign structures for consumers and for companies. Consumer campaigns targeted standard escape room searches. Corporate campaigns targeted "team building Portland", "corporate team building activities" and "office team building events". We built a corporate landing page with group pricing, catering options and invoicing details. On Meta, we retargeted visitors of the corporate page with a quick-booking team building offer.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Split consumer and corporate campaigns. Built the corporate landing page. Set up the Meta pixel and retargeting audiences.
Team building campaigns and Meta retargeting went live.
Tuned audiences and offers on the corporate retargeting.
Corporate aims at weekday slots, consumer at weekends; each managed on its own.
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