Breakout PDX
Portland, OR, USA
3 corporate bookings per week from retargeting alone
White-label client — name changed to protect our agency partnership. Results are real and verified.
[ THE CHALLENGE ]
Breakout PDX saw an opportunity most escape rooms ignore: corporate team building. But they were stuck competing for the same "escape room Portland" keywords as every other venue in the city. Their B2C bookings were fine but low-margin. Corporate bookings were rare and unpredictable. They needed a system to attract both audiences without cannibalizing their budget. The dual B2B and B2C audience meant their messaging had to work for a 25-year-old planning a birthday party AND an HR manager planning a quarterly team event.
[ OUR STRATEGY ]
We built separate campaign structures for B2C and B2B. The B2C campaigns targeted standard escape room keywords. The B2B campaigns targeted "team building Portland," "corporate team building activities," and "office team building events." We created a corporate-specific landing page with group pricing, catering options, invoicing details, and corporate testimonials. On Meta, we ran retargeting campaigns targeting corporate page visitors with a "book your Q2 team building in 60 seconds" offer. The Meta retargeting alone generates 3 corporate bookings per week at an average booking value of $680.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Split B2B and B2C campaigns. Built corporate landing page. Set up Meta pixel and retargeting audiences.
Team building campaigns live. Meta retargeting launched targeting corporate page visitors. First corporate bookings from ads.
Meta retargeting hitting 3 corporate bookings per week. Avg value $680 vs $156 for B2C. ROI shifted dramatically.
9x combined ROAS. Corporate fills weekday slots. B2C fills weekends. Both channels profitable independently.
“The corporate pivot changed our business. We went from filling rooms with $140 bookings to landing $680 corporate events that fill our slowest days. The retargeting funnel alone pays for the entire ad budget. Tuesday and Wednesday used to be dead. Now they are our most profitable days.”
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