Eastern Escape
Suffolk, UK
Dominated local searches within 30 days on a small budget
White-label client — name changed to protect our agency partnership. Results are real and verified.
[ THE CHALLENGE ]
Eastern Escape is a local escape room in the Suffolk region. Small market. Limited search volume. When your total addressable search volume is only a few hundred searches per month, every click matters. They were spending £600 per month but had no idea which keywords were driving bookings. Their campaigns were set to broad match with a 50-mile radius, meaning they were paying for clicks from people in London who would never drive to Suffolk for an escape room.
[ OUR STRATEGY ]
We tightened everything. Geo-targeting reduced to a 20-mile radius around their location. Keywords switched to exact match and phrase match for "escape room Suffolk," "escape room near me," and "things to do Suffolk." We added negative keywords for London, Norwich, and other cities outside their catchment. With limited search volume, we also launched a Performance Max campaign for Google Maps dominance. Within 30 days, they appeared in the top 3 map results for every relevant local search. The small market actually became an advantage because we could dominate it completely.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Reduced geo-radius from 50 to 20 miles. Killed broad match. Added 60+ negative keywords for out-of-area cities. Launched PMax for maps.
Top 3 in Google Maps for all relevant searches. Local search clicks converting at 12%. Cost per click dropped 40% after irrelevant traffic eliminated.
Added "things to do" keywords for weekend planners. Review velocity improving map rankings organically.
10x ROAS maintained. Small market fully dominated. Weekend slots consistently booked out.
“We are a small escape room in a small market. We thought that meant Google Ads would not work for us. Turns out the opposite is true. Because the market is small, we can own it completely. Every pound we spend comes back tenfold.”
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