Escape Hour Room
Bolingbrook, IL, USA
Hyper-local targeting and competitor campaigns in suburban Chicago
[ THE CHALLENGE ]
Escape Hour Room is in Bolingbrook, southwest of Chicago. Naperville, Downers Grove, Romeoville and Plainfield all have escape rooms close by. Their previous marketing treated them like any other suburban escape room, so they blended into the noise.
[ OUR APPROACH ]
We kept the targeting close to Bolingbrook so budget was not spent on distant suburbs, with "escape room Bolingbrook", "escape room near me" and "things to do Bolingbrook". A competitor conquest campaign targeted people searching nearby venues in Naperville and Downers Grove. Display remarketing was aimed at visitors who browsed without booking. Weekends were the priority, so bids rose for Friday to Sunday searches.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Campaigns live with a tight radius, competitor conquest and weekend bid adjustments.
Display remarketing for site visitors.
Weekday campaigns aimed at corporate and date night bookings.
Ongoing local and competitor management.
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