Escape Hour Room
Bolingbrook, IL, USA
Weekend bookings fully booked within 45 days in suburban Chicago
[ THE CHALLENGE ]
Escape Hour Room sits in Bolingbrook, a suburb southwest of Chicago. Suburban Chicago is one of the most competitive escape room markets in the country. Naperville, Downers Grove, Romeoville, and Plainfield all have multiple escape rooms within 10 miles. The challenge was not just generating bookings but standing out in a market saturated with options. Their previous marketing treated them like just another suburban escape room, which meant they blended into the noise.
[ OUR STRATEGY ]
We focused on hyper-local targeting combined with competitive positioning. Geo-targeted campaigns within a 15-mile radius of Bolingbrook to avoid wasting budget on distant suburbs. Targeted "escape room Bolingbrook," "escape room near me," and "things to do Bolingbrook" to capture local intent. Added competitor conquest campaigns targeting searchers looking for nearby venues in Naperville and Downers Grove. Built Display Remarketing to recapture visitors who browsed but did not book. Weekend slots were the priority, so we increased bids for Friday through Sunday searches and added urgency messaging like "Book your weekend escape now."
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Campaigns launched with 15-mile geo-radius. Competitor conquest targeting Naperville and Downers Grove searchers. Weekend bid adjustments active.
Weekend bookings climbing rapidly. Display remarketing capturing 18% of site visitors. Weekday fill rate improving from baseline 30%.
Weekend slots fully booked within 45 days. Weekday fill rate hit 60%. Overall ROAS stabilized at 5x.
Maintained weekend sellouts. Weekday campaigns optimized for corporate and date night bookings. 5x ROAS sustained.
“Suburban Chicago is brutal. Every town has multiple escape rooms. We thought we would get lost in the competition. The hyper-local targeting and competitor conquest strategy changed that. Within 45 days, our weekends were sold out. The urgency messaging and Display Remarketing kept us top of mind when people were ready to book.”
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