Riddle Me This
USA
Search for bookings now, display and YouTube to build the brand name
[ THE CHALLENGE ]
Riddle Me This had a brand recognition problem. Almost nobody searched for them by name, so every booking came through generic escape room keywords, which are the most expensive. Customers who enjoyed a visit could not remember the name to come back or recommend it.
[ OUR APPROACH ]
We ran two tracks. Google Search campaigns on high-intent generic keywords were aimed at people ready to book now. Display remarketing and YouTube pre-roll, aimed at site visitors and local escape room searchers, were set up to keep the name in front of people at low cost. A branded search campaign was there for anyone who then searched for "Riddle Me This escape room" by name.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Recorded the starting branded search volume. Launched generic search, display and YouTube.
Display and YouTube running to site visitors and local searchers.
Branded search campaign tuned against the recorded baseline of name searches.
Budget balanced between generic, branded and brand-building campaigns.
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