Hidden Key Escape Rooms
Naperville, IL, USA
Premium positioning and corporate campaigns for an upscale suburb
[ THE CHALLENGE ]
Hidden Key Escape Rooms operates in Naperville, an affluent suburb with high customer expectations. They charged premium prices, but their ads looked like every other escape room, which made the price hard to justify. Corporate team building was untapped: no campaigns targeted businesses.
[ OUR APPROACH ]
We built a premium multi-channel plan. Search carried most of the budget for high-intent corporate and consumer keywords, with Performance Max for local discovery and Maps and display remarketing to stay in front of past visitors. Corporate campaigns targeted "corporate team building Naperville", "executive team building Chicago" and "leadership retreat activities", with landing pages showing private event spaces and catering. Ad copy spoke to quality and private corporate events.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Rewrote all campaigns with premium messaging. Built the corporate landing page.
Corporate campaigns live for team building and executive events.
Balanced budget between consumer and corporate campaigns.
Premium consumer and corporate campaigns managed side by side.
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