Fuzzy Logic Escape Room
Downers Grove, IL, USA
Repositioned around group bookings: corporate, parties and private rooms
[ THE CHALLENGE ]
Fuzzy Logic Escape Room operated in Downers Grove, a crowded Chicago suburb. Their marketing aimed at small groups, while the most valuable slots, Friday and Saturday nights, are where larger groups pay the most per slot. Nearby competitors were marketing those slots to companies and parties.
[ OUR APPROACH ]
We repositioned the venue around group experiences. Campaigns targeted "team building Chicago suburbs", "bachelor party escape room", "birthday party ideas Downers Grove" and "group activities near me". A group landing page showed group pricing, private room options and the details party and company organizers ask about. Sitelinks for group discounts, private bookings and corporate events, plus Performance Max for discovery, rounded it out.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Built group-focused campaigns and the group landing page. Set up group booking tracking.
Aimed group campaigns at Friday and Saturday evenings.
Added group, private booking and corporate sitelinks.
Group campaigns managed as the main line of business.
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