Escape Room Ashburn
Ashburn, VA, USA
Corporate bookings doubled in 90 days in DC metro market
White-label client — name changed to protect our agency partnership. Results are real and verified.
[ THE CHALLENGE ]
Escape Room Ashburn sits in the DC metro suburban market, a highly competitive area with corporate clients and families. They wanted to focus on family entertainment and corporate team building but were getting lost in generic escape room advertising. The DC metro has dozens of escape rooms, and standing out requires clear positioning. Their previous marketing did not communicate their dual focus on family-friendly experiences and professional corporate events.
[ OUR STRATEGY ]
We built two distinct campaign tracks. Family campaigns targeted "family activities Ashburn," "kids birthday party ideas," and "family entertainment near me." Corporate campaigns targeted "corporate team building DC," "team building activities Ashburn," and "office team building Northern Virginia." Created separate landing pages for each audience with appropriate imagery, testimonials, and messaging. For corporate, we added invoicing options, group pricing, and catering partnerships. For families, we highlighted age-appropriate rooms and birthday party packages.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Split family and corporate into separate campaigns. Built dedicated landing pages for each audience. Set up conversion tracking for both segments.
Corporate campaigns started generating leads. Added invoicing and catering options to corporate landing page. First corporate bookings from ads.
Corporate bookings doubled (from baseline). Family bookings up 65%. Weekday slots filling with corporate, weekends with families.
Maintained 5x ROAS across both audiences. Calendar now balanced between corporate and family bookings year-round.
“The dual-audience strategy solved our biggest problem. We wanted corporate clients and families but did not know how to reach both without confusing our message. Now we have campaigns and landing pages for each. Corporate fills our weekdays, families fill our weekends. Perfect balance.”
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