Escape Room Ashburn
Ashburn, VA, USA
Two campaign tracks, families and corporate teams, in the DC metro suburbs
White-label client, name changed to protect our agency partnership.
[ THE CHALLENGE ]
Escape Room Ashburn sits in the DC metro suburbs, a competitive area full of escape rooms, families and companies. They wanted both family entertainment and corporate team building, but their marketing did not speak clearly to either, so they got lost among generic escape room ads.
[ OUR APPROACH ]
We built two distinct tracks. Family campaigns targeted "family activities Ashburn", "kids birthday party ideas" and "family entertainment near me". Corporate campaigns targeted "corporate team building DC", "team building activities Ashburn" and "office team building Northern Virginia". Each audience got its own landing page: invoicing, group pricing and catering partners for companies; age-appropriate rooms and birthday packages for families.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Split family and corporate campaigns, built a landing page for each and set up conversion tracking for both.
Added invoicing and catering details to the corporate page.
Aimed corporate campaigns at weekdays and family campaigns at weekends.
Both tracks managed and reported separately.
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