Escape Room Wilmington
Wilmington, NC, USA
Tourist-planning campaigns for a beach-town venue with custom-built rooms
White-label client, name changed to protect our agency partnership.
[ THE CHALLENGE ]
Escape Room Wilmington operates in a beach town where every attraction, restaurant and tour competes for vacation time. Their rooms (School of Magic, Atlantis, Horror Circus, Da Vinci Code, Haunted Mansion) were custom-built with a distinctive Greek-inspired design, but the marketing did not set them apart. Peak season is short, so they needed to reach tourists while they plan the trip, not after they arrive.
[ OUR APPROACH ]
We targeted trip planning: "things to do Wilmington NC", "Wilmington rainy day activities", "family activities Wilmington" and "Wilmington indoor attractions". Ad copy led with the custom-built rooms as something visitors cannot find elsewhere. Review extensions and TripAdvisor ratings were added for out-of-town visitors who rely on reviews. Summer got its own seasonal campaigns, and landing pages showed every room with photos, difficulty and guest reviews.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Studied how tourists search before and during a trip. Picked "things to do" and "rainy day" as the core intents.
Launched trip-planning campaigns with the room design in the copy, review extensions and TripAdvisor ratings.
Seasonal budget and copy for the summer peak.
Budget follows the tourist calendar through the year.
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