Escape Room Wilmington
Wilmington, NC, USA
Summer bookings up 180% in a beach town tourism market
White-label client — name changed to protect our agency partnership. Results are real and verified.
[ THE CHALLENGE ]
Escape Room Wilmington operates in a beach town tourism market where competition for tourist dollars is fierce. They have 5 Greek-designed rooms that were shipped and built on-site, giving them a unique aesthetic. However, their marketing was not differentiating them from other local attractions. They needed to stand out among dozens of beach activities, restaurants, and tourist venues all competing for the same vacation spending.
[ OUR STRATEGY ]
We focused on capturing tourists during the research phase of their trip. Targeted keywords like "things to do in Wilmington NC," "Wilmington rainy day activities," and "Wilmington indoor activities" to reach tourists planning their itinerary. Created ad copy highlighting the Greek-designed rooms as a unique experience unavailable elsewhere. Built seasonal campaigns for summer peak season with increased budget allocation. Added TripAdvisor integration and review extensions to build trust with out-of-town visitors who rely heavily on reviews when choosing activities.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Analyzed tourist search patterns and booking behavior. Identified "things to do" and "rainy day" as high-intent tourist keywords.
Launched tourist-focused campaigns. Added review extensions and TripAdvisor ratings to ads. Started climbing in local search rankings.
Summer season hit. Tourist bookings surged 180%. Greek room design became a key differentiator in ad copy. Reviews velocity increased.
Became top-rated on TripAdvisor. Maintained 7x ROAS year-round with seasonal budget adjustments for peak tourist months.
“We are in a beach town competing with every other attraction for tourist attention. The tourist keyword strategy and Greek room positioning changed everything. Summer bookings exploded. Being top-rated on TripAdvisor now brings us consistent bookings even in the off-season.”
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