The 2026 escape room benchmark guide.

Most escape room owners make decisions based on gut feel. They price their rooms based on what competitors charge. They invest in marketing channels because someone told them to. They build new rooms based on personal preference.

This guide shows what to measure to make better decisions: pricing, marketing spend, conversion rates, profitability, and growth, and where each number lives in your booking and ad data.

Your own booking data is the benchmark that matters most. Compare this month with last month and last year, room by room.

Use it to see where you are winning and where you are leaving money on the table. Then check out our consulting service if you want help acting on what you find.