Save Milwaukee
Milwaukee, WI, USA
Winter promotions and indoor-activity campaigns for a cold-weather city
[ THE CHALLENGE ]
Save Milwaukee faced Midwestern winters: from November through March people stay home and entertainment spending drops. Summer bookings were strong, winter was the problem, and there was no plan for the cold months.
[ OUR APPROACH ]
We built campaigns for winter specifically. "Escape the Cold" campaigns targeted "indoor activities Milwaukee", "things to do Milwaukee winter" and "winter date night ideas". Winter offers included a January and February booking discount, a warm-up package with a local cafe partner and group offers for friends and companies. Budget rose for December holiday parties and February Valentine dates, and copy leaned on warmth and indoor fun.
[ WHAT WE SET UP ]
[ HOW THE WORK RAN ]
Created winter campaigns, offers, messaging and landing pages. Designed the seasonal budget model.
Winter campaigns and promotions live.
Extra budget for December and February.
The winter plan reused and adjusted each season.
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