Save Milwaukee
Milwaukee, WI, USA
Winter promo campaigns kept 70% occupancy year-round, sold business
[ THE CHALLENGE ]
Save Milwaukee faced the harsh reality of Midwestern winters. Milwaukee winters are brutal: subzero temperatures, snow, ice, and a population that hibernates indoors from November through March. Their summer bookings were strong, but winter bookings dropped 60% from peak season. They needed a strategy to maintain occupancy during the coldest, darkest months when foot traffic disappears and consumer spending on entertainment drops. Without a winter strategy, they were losing money for half the year.
[ OUR STRATEGY ]
We built seasonal promo campaigns specifically for winter survival. Created "Escape the Cold" campaigns targeting "indoor activities Milwaukee," "things to do Milwaukee winter," and "winter date night ideas." Offered winter-specific promotions: "Beat the Cold Special" (15% off for bookings made in January/February), "Warm Up Package" (escape room + hot chocolate from a local cafe partner), and "Hibernation Buster" group discounts for corporate and friend groups stuck indoors. Increased budget allocation for December (holiday parties) and February (Valentine's Day). Ad copy emphasized warmth, indoor fun, and beating cabin fever. The winter promo strategy kept occupancy at 70% even during the coldest months.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Created winter-specific campaigns and promotions. Built "Escape the Cold" messaging and landing pages. Seasonal budget allocation model designed.
Winter campaigns live. "Beat the Cold Special" promotions running. Indoor activities keywords capturing cold-weather searchers.
Winter occupancy hit 70% vs previous 40%. Promos working. Year-round sustainability achieved.
Year-round occupancy made business highly profitable. Owner sold business at a profit due to consistent performance across all seasons.
“Milwaukee winters kill businesses. We used to lose money November through March. The winter promo campaigns changed that. "Escape the Cold" messaging resonated perfectly. We kept 70% occupancy even in January. That year-round profitability made the business attractive to buyers. Sold it at a profit because the marketing proved it could thrive in any season.”
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