Escape Room Wilmington
Wilmington, NC, USA
Summer bookings up 180%, top-rated on TripAdvisor in beach town
White-label client — name changed to protect our agency partnership. Results are real and verified.
[ THE CHALLENGE ]
Escape Room Wilmington operates in a beach town tourism market where competition for vacation dollars is fierce. They have 5 Greek-designed rooms (School of Magic, Atlantis, Horror Circus, Da Vinci Code, Haunted Mansion) that were custom-built to create a unique aesthetic. However, their marketing was not differentiating them from dozens of other beach attractions, restaurants, and tourist venues. Summer brings peak tourism, but the window is narrow. They needed to capture tourists during the research and planning phase of their trips, not compete for attention once they arrived. The challenge was standing out in a saturated market and driving pre-bookings from tourists planning their Wilmington vacations.
[ OUR STRATEGY ]
We targeted tourists during trip planning with discovery-focused campaigns. Keywords like "things to do Wilmington NC," "Wilmington rainy day activities," "family activities Wilmington," and "Wilmington indoor attractions" captured tourists researching their itinerary. Ad copy highlighted the Greek-designed rooms as a unique experience unavailable elsewhere. Added TripAdvisor ratings and review extensions to build trust with out-of-town visitors who rely heavily on reviews. Built seasonal campaigns for summer with increased budget allocation and urgency messaging. Created landing pages showcasing all 5 rooms with photos, difficulty ratings, and guest reviews. The Greek design aesthetic became a key differentiator in a generic beach town market.
[ THE RESULTS ]
[ CAMPAIGN BREAKDOWN ]
[ TIMELINE ]
Launched discovery-focused campaigns. Greek room design emphasized in ad copy. TripAdvisor ratings added to ads.
Pre-bookings from tourists planning trips increased. 64% of bookings made before arrival. Greek design differentiator working.
Summer bookings surged 180%. Top-rated status on TripAdvisor driving organic bookings. Paid ads capturing research-phase tourists.
Maintained 7x ROAS year-round with seasonal adjustments. Greek-designed rooms became signature differentiator in market.
“Wilmington is packed with beach attractions. We needed to stand out. The Greek-designed rooms became our signature. The tourist discovery campaigns captured people during trip planning, before they even arrived. 64% of our bookings are now pre-booked. Summer bookings went up 180%. Being top-rated on TripAdvisor seals the deal.”
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