[ GOOGLE ANALYTICS 4 ]

Google Analytics 4 for escape rooms. Track bookings, not just traffic.

If you cannot measure it, you cannot improve it.

[ THE BLIND SPOT ]

You are spending money on marketing but have no idea what works

You spend $2,000 on Google Ads and $1,500 on Facebook Ads. Which one drives more bookings? You have no idea. Your analytics only track page views.

You just launched a new horror room. Is it getting attention? Are people clicking through? Are they booking? Your data says 487 page views. Great. How many bookings?

Without proper GA4 setup, you are flying blind. You are making decisions based on guesses, not data.

We set up GA4 for 60+ escape rooms. Our clients know exactly which marketing channel drives bookings, which rooms need promotion, and which landing pages leak conversions. See our CRO service for what we do with this data.

0%

Of escape rooms track traffic, not bookings

0

Key events you need to track

$0

Average monthly wasted ad spend (no tracking)

0

Hours to full GA4 setup and training

[ WHAT WE SET UP ]

Events we track for escape rooms

What we track

  • Booking completions (your #1 conversion)
  • Room page views (which rooms get attention)
  • Add to cart events (booking funnel start)
  • Form submissions (contact, group bookings)
  • Phone clicks (mobile call tracking)
  • Outbound clicks (booking widgets, partner sites)

What we fix

  • ✕Using Universal Analytics (it died in July 2023)
  • ✕Tracking page views instead of booking events
  • ✕No ecommerce tracking on booking completions
  • ✕Not connecting GA4 to Google Ads
  • ✕Missing phone call tracking
  • ✕No UTM parameters on marketing campaigns

Want to see what you are missing? Book a free GA4 audit and we will show you exactly what to track.

[ DELIVERABLES ]

What you get with our GA4 setup

Full GA4 Property Setup

We create your GA4 property, configure data streams, set up enhanced measurement, and connect it to your website. No guesswork. Just working analytics.

Custom Event Tracking

We track the 4 events that matter: bookings, room page views, booking funnel starts, and form submissions. Plus phone call tracking for mobile users.

Google Ads Integration

We link GA4 to your Google Ads account so you can see which campaigns drive bookings. Then we import those conversions back into Google Ads for Smart Bidding.

Custom Dashboard + Training

We build a custom Looker Studio dashboard with the 8 metrics you actually need. Then we train you on how to read it. 30-minute session, recorded for your team.

[ READY TO START? ]

Ready to track what actually matters?

Book a free GA4 audit and we will show you what you are missing.

Free audit. No credit card. Results in 7 days.