Google Ads for escape rooms. Built by people who own one.
We manage $2M+ per year in Google Ads for escape rooms. Here is how we do it.
[ THE CHANNEL ]
Google is where people book escape rooms
When someone Googles "escape room downtown" on a Saturday morning, they are booking today. Not next week. Not next month. Today.
That search intent is pure gold. But most escape rooms waste it. They bid on the wrong keywords. They send traffic to the wrong pages. They optimize for clicks instead of bookings.
We have managed over 200 Google Ads accounts for escape rooms. Our average cost per booking is $38. The industry average is $67.
The difference? We know exactly which keywords drive bookings, which device types convert, and which times of day are worth your budget. See our full Google Ads service for details.
Average ROAS on Google Ads
Cost per booking (industry avg)
Of clicks come from mobile
Active Google Ads campaigns
[ OUR APPROACH ]
What you get with our Google Ads management
What we do
- Target people searching "escape room near me" right now
- Bid higher on high-value keywords, lower on browsers
- Show up on Google Maps when competitors are booked out
- Track actual bookings, not just form fills
- Pause ads when you are fully booked
- Exclude time-wasters with negative keywords
What we fix
- ✕Bidding on "free escape room games" and burning budget on freeloaders
- ✕Sending all traffic to your homepage instead of booking pages
- ✕Running ads 24/7 even when you are closed or fully booked
- ✕Ignoring mobile users (who make up 87% of searches)
- ✕Optimizing for clicks instead of bookings
- ✕Using auto-apply recommendations that tank performance
Want to see how this plays out? Check our case studies or book a free audit to see what we would fix in your account.
[ CAMPAIGN TYPES ]
The campaigns we run
Search Campaigns
Your bread and butter. We target high-intent keywords like "escape room [city]" and "book escape room today." Mobile-first, booking-focused, hyper-local.
Performance Max
Google's AI-driven campaign type. We feed it your best creative and let it find bookings across Search, Display, YouTube, and Gmail. Works best with solid conversion tracking.
Local Services Ads
Show up at the very top of Google Maps with a Google Guaranteed badge. Perfect for escape rooms targeting local searchers.
Display Remarketing
Chase people who visited your site but did not book. Show them your best rooms and a limited-time offer. Recovery rate averages 12%.
[ READY TO START? ]
Want to see what we would do with your Google Ads account?
Book a free audit. We will show you exactly where your budget is going and what we would change.
Free audit. No credit card. Results in 7 days.