Escape room PPC management that actually manages everything.
From audit to optimization to monthly reporting. You focus on the experience. We focus on filling it.
[ FULL MANAGEMENT ]
What "managed" actually means in practice
Most agencies "manage" your PPC by running a monthly optimization pass and sending you a report with impressions and CTR. That is not management. That is passive oversight.
Full management means weekly monitoring for spend anomalies, search term mining for negative keywords, ongoing A/B testing of ad copy, bid adjustments based on device and time of day, and proactive landing page recommendations. It is active work, every week.
We do all of this as standard. Below is the full list of what you get. If your current agency does not do all of it, you are being underserved. Compare with our pricing to see the value.
[ WHAT IS INCLUDED ]
Everything in our PPC management service
Full Google Ads account audit (week one)
We find the waste before spending anything new.
Campaign restructure if needed
Right keyword themes, right match types, right ad groups.
Conversion tracking setup
Actual bookings tracked, not just form fills or clicks.
Ad copy creation and A/B testing
We write and test 2-3 variants per campaign every month.
Negative keyword management
We add 15-25 new negatives monthly as search term data comes in.
Bid strategy optimization
Manual CPC, then Target CPA once data supports it.
Mobile and device adjustments
Because 87% of your searchers are on phones.
Landing page audit and recommendations
We tell you exactly what to change on your booking pages.
Weekly performance monitoring
We catch problems before they become expensive.
Monthly reporting on bookings and ROAS
Plain English. What worked, what did not, what is next.
[ ONBOARDING TIMELINE ]
What the first 90 days look like
Audit and setup
Full account audit. Find wasted spend. Set up proper conversion tracking. Identify quick wins. Review competitor landscape.
Restructure and launch
Rebuild campaign structure if needed. New ad copy. Booking page review. Launch optimized campaigns with proper settings.
Data gathering and optimization
Let campaigns collect data. Weekly bid adjustments. Add negatives from search term reports. First A/B test results.
Scale and automate
Scale winning campaigns. Switch to Target CPA bidding. Launch seasonal campaigns. Monthly strategic reviews.
Most clients see measurable improvement within the first 30 days. Full optimization takes 90 days. No contracts, so if results are not coming, you can leave. See our PPC overview for the broader picture.
[ READY TO START? ]
Ready to hand off your PPC to a team that knows escape rooms?
Book a free audit. We will show you exactly what we would change and what results you can expect.
Free audit. No credit card. Results in 7 days.