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Effective Paid Search Advertising For Your Escape Room Business

Escape Room PPC ads attract and engage your target audience driving more traffic, conversions, and revenue for your online escape room.

Get your free PPC advertising strategy proposal!
escape-room-ppc-campagins-home

Effective Paid Search Advertising For Your Escape Room Business

Escape Room PPC ads attract and engage your target audience driving more traffic, conversions, and revenue for your online escape room.

Get your free PPC advertising strategy proposal!

Escape Room PPC Advertising Case Studies

We Are Industry Leaders in Escape Room Marketing Read case studies showcasing our digital escape room marketing successes for businesses like yours.

Escape Room PPC Advertising Case Studies

We Are Industry Leaders in Escape Room Marketing Read case studies showcasing our digital escape room marketing successes for businesses like yours.

Code To Escape

We created a strategy to capture local searches for this customer using paid Google and Facebook ads. We target the best keywords and place eye-catching ads targeting specific locations to get high-quality clicks that convert.

Smash Room Ottawa

Our campaign dramatically improved this escape room's search campaigns on Google and boosted their ROAS from 11x to 17x. This resulted in a 100% + profit increase since March. They spend an average of $1500/mo less on PPC ads and generate a much better return.

Suffolk Escape Academy

Tweaking this client's pay-per-click ad strategy increased their ROAS by 36% and total bookings by 156%, while their spend decreased by 16%. This increased their total lifetime value by over $50k.

Code To Escape

We created a strategy to capture local searches for this customer using paid Google and Facebook ads. We target the best keywords and place eye-catching ads targeting specific locations to get high-quality clicks that convert.

Smash Room Ottawa

Our campaign dramatically improved this escape room's search campaigns on Google and boosted their ROAS from 11x to 17x. This resulted in a 100% + profit increase since March. They spend an average of $1500/mo less on PPC ads and generate a much better return.

Suffolk Escape Academy

Tweaking this client's pay-per-click ad strategy increased their ROAS by 36% and total bookings by 156%, while their spend decreased by 16%. This increased their total lifetime value by over $50k.

Is EscapeRoomPPC the right agency to manage my paid search advertising?

As a Premier PPC Marketing Partner, we know how to employ PPC ads at every level of the sales funnel to drive the most revenue. We create and place the best pay-per-click ads as part of your complete digital marketing strategy. And we’re experts at leveraging social and paid search platforms to encourage customers to enjoy your escape room.

Our clients are happy, enjoying increased profits, and we become an integral part of their escape room brand. We create a digital marketing strategy aligned with your vision and goals, resulting in higher levels of engagement and conversion.

Get your free digital marketing strategy proposal!
escape-room-ppc-all-chanels-5-star-ratings

Is EscapeRoomPPC the right agency to manage my paid search advertising?

As a Premier PPC Marketing Partner, we know how to employ PPC ads at every level of the sales funnel to drive the most revenue. We create and place the best pay-per-click ads as part of your complete digital marketing strategy. And we’re experts at leveraging social and paid search platforms to encourage customers to enjoy your escape room.

Our clients are happy, enjoying increased profits, and we become an integral part of their escape room brand. We create a digital marketing strategy aligned with your vision and goals, resulting in higher levels of engagement and conversion.

Get your free digital marketing strategy proposal!

A Trusted Digital Marketing Agency Partner For Success.

We’re not just an escape room marketing company. We become your partner, getting to know your story and the brand narrative you want to create. Once we understand, we use our marketing strategy expertise to develop and deploy a plan that achieves your goals. Attractive paid search and social ads are essential for your escape room marketing as they each serve a unique niche, resulting in a well-rounded, complete digital marketing plan.

A Trusted Digital Marketing Agency Partner For Success.

We’re not just an escape room marketing company. We become your partner, getting to know your story and the brand narrative you want to create. Once we understand, we use our marketing strategy expertise to develop and deploy a plan that achieves your goals. Attractive paid search and social ads are essential for your escape room marketing as they each serve a unique niche, resulting in a well-rounded, complete digital marketing plan.

All relationships require work from both parties to be successful.

All relationships require work from both parties to be successful.

Paid Social vs. Paid Search

Let’s get some PPC jargon out of the way. When you understand the difference between paid social and paid search, you know why each is important to have and how they feed each other synergistically, resulting in greater degrees of success.

...
Paid Social

Push Marketing is the leading paid social tactic we use.

Paid Social ads provide Interruption Marketing, decreasing the time between a customer discovering your service and making a purchase.

Paid Social gets more people interested in your service.

Facebook and Instagram ads allow you to target specific audiences.

...
Paid Search

Pull Marketing is the leading paid search tactic we use.

Target the specific audience looking for your service.

Converts those already interested in your product.

Targets people who search keywords related to your service. Intent-based marketing.

Paid Social vs. Paid Search

Let’s get some PPC jargon out of the way. When you understand the difference between paid social and paid search, you know why each is important to have and how they feed each other synergistically, resulting in greater degrees of success.

...
Paid Social

Push Marketing is the leading paid social tactic we use.

Paid Social ads provide Interruption Marketing, decreasing the time between a customer discovering your service and making a purchase.

Paid Social gets more people interested in your service.

Facebook and Instagram ads allow you to target specific audiences.

...
Paid Search

Pull Marketing is the leading paid search tactic we use.

Target the specific audience looking for your service.

Converts those already interested in your product.

Targets people who search keywords related to your service. Intent-based marketing.

Check out our Paid Search Management Services

We develop and deploy integrated strategies across all paid search and social platforms to generate leads, convert prospects, and drive revenue. To do this, we leverage the following search and social media platforms:

Get your free digital marketing strategy proposal!
facebook-instagram-ads-escape-room-ppc

Check out our Paid Search Management Services

We develop and deploy integrated strategies across all paid search and social platforms to generate leads, convert prospects, and drive revenue. To do this, we leverage the following search and social media platforms:

Get your free digital marketing strategy proposal!

Google Ads

We use Google Ads to target people who already love escape rooms and are actively looking for an escape room experience. EscapeRoomPPC leverages this platform to:

Facebook Ads

We have a proven record of creating and placing successful Facebook ads for escape rooms. We have mastered the art of design on this platform and know how to effectively convey your escape room theme, drawing people’s attention and getting those bookings. Enjoy these benefits when you use Facebook ads:

Microsoft Ads

Microsoft Ads is a younger platform than Google Ads. It provides a cost-effective platform to promote your escape room to a slightly smaller audience. We leverage bing ads to target the audience interested in an escape room experience and are most likely to convert. Your escape room should leverage Microsoft ads because it:

Retargeting

We utilize a proprietary remarketing strategy to target the people closest to making a conversion. We hit this filtered audience with the right message at the right time, so they buy your escape room package. Retargeting is great for these reasons:

Google Ads

We use Google Ads to target people who already love escape rooms and are actively looking for an escape room experience. EscapeRoomPPC leverages this platform to:

Facebook Ads

We have a proven record of creating and placing successful Facebook ads for escape rooms. We have mastered the art of design on this platform and know how to effectively convey your escape room theme, drawing people’s attention and getting those bookings. Enjoy these benefits when you use Facebook ads:

Microsoft Ads

Microsoft Ads is a younger platform than Google Ads. It provides a cost-effective platform to promote your escape room to a slightly smaller audience. We leverage bing ads to target the audience interested in an escape room experience and are most likely to convert. Your escape room should leverage Microsoft ads because it:

Retargeting

We utilize a proprietary remarketing strategy to target the people closest to making a conversion. We hit this filtered audience with the right message at the right time, so they buy your escape room package. Retargeting is great for these reasons:

EscapeRoomPPC is your digital marketing partner for growth. We custom tailor each digital marketing plan to fit your specific escape room marketing needs to meet and exceed your goals.

EscapeRoomPPC is your digital marketing partner for growth. We custom tailor each digital marketing plan to fit your specific escape room marketing needs to meet and exceed your goals.

Challenges

Code To Escape needed help managing their Escape Room’s online presence and increasing its bookings. They tried running some Google and Facebook Ads on their own but didn’t see great results and weren’t sure where their money was going.

Our Strategy

We created a strategy to capture local searches for this customer using paid Google and Facebook ads. We target the best keywords and place eye-catching ads targeting specific locations to get high-quality clicks that convert.

Results Achieved
  • Increased Bookings by 213%
  • Decreased Cost Per Acquisition by 96%
  • Increased New Players Acquisition by 89%
  • Increased Returning Customers by 93%
The Problem

This client wasn’t getting the return on investment he needed to increase his profits. During the COVID lockdown, they completely stopped operating due to government policy. When they re-opened, they weren’t getting enough bookings.

The Solution

We performed an audit and ended up restructuring their campaigns, removing some, creating new ones, and reallocating ad spend budget. Many underperforming keywords were paused, and negative keywords were added. We decreased the spend on high-cost keywords and allocated budget to better performing, less expensive keywords. Tested the results using A/B test campaigns, and added Facebook remarketing ads.

Result Achieved

Google Ads campaigns improved, and ROAS increased from 11x to 17x, resulting in over a 100% increase in profits since March. And they’re spending $1500/mo less in ad spend to generate higher returns.

  • Increased ROI by 216%
  • Decreased CPA by 97%
  • Increased Conversion Rates by 187%
  • Increased Conversions by 256%
suffloock-escape-escape-room-ppc--case-study
The Problem

Suffolk Escape Academy had a lot of leads reported as conversions in the Google Ads interface, but most of them had never actually converted. We optimized the accounts based on the highest quality leads with the highest chance of converting.

The Solution

We pulled reports from Google Ads, Google Analytics, and Peek Pro to create powerful pivot tables that identify the top closing keywords. Then we restructured the keywords that had the best booking rates and compared them to Google’s Ad Spend, focusing on budget for these top keywords. We added Google and Facebook remarketing campaigns and tracked conversions with their booking engine.

Results Achieved:

Their ROAS increased by 36%, total booking increased by 156%, ad spends decreased by 16%, and total lifetime value increased by over $50,000.