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Clients Success Stories

See why hundreds of Escape Room owners trust EscapeRoomPPC for their online marketing. Read about their experiences since they began using our digital marketing services and how we’ve helped them increase their online visibility, conversions, and profits.

Clients Success Stories

See why hundreds of Escape Room owners trust EscapeRoomPPC for their online marketing. Read about their experiences since they began using our digital marketing services and how we’ve helped them increase their online visibility, conversions, and profits.

Code To Escape

We created a strategy to capture local searches for this customer using paid Google and Facebook ads. We target the best keywords and place eye-catching ads targeting specific locations to get high-quality clicks that convert.

SEE FULL CASE STUDY

Code To Escape

We created a strategy to capture local searches for this customer using paid Google and Facebook ads. We target the best keywords and place eye-catching ads targeting specific locations to get high-quality clicks that convert.

SEE FULL CASE STUDY

Smash Room Ottawa

Our campaign dramatically improved this escape room’s search campaigns on Google and boosted their ROAS from 11x to 17x. This resulted in a 100% + profit increase since March. They spend an average of $1500/mo less on PPC ads and generate a much better return.

SEE FULL CASE STUDY

Suffolk Escape Academy

Tweaking this client’s pay-per-click ad strategy increased their ROAS by 36% and total bookings by 156%, while their spend decreased by 16%. This increased their total lifetime value by over $50k.

SEE FULL CASE STUDY
suffloock-escape-escape-room-ppc--case-study
suffloock-escape-escape-room-ppc--case-study

Suffolk Escape Academy

Tweaking this client’s pay-per-click ad strategy increased their ROAS by 36% and total bookings by 156%, while their spend decreased by 16%. This increased their total lifetime value by over $50k.

SEE FULL CASE STUDY

EscapeRoomPPC is your digital marketing partner for growth. We custom tailor each digital marketing plan to fit your specific escape room marketing needs to meet and exceed your goals.

Our Products

EscapeRoomPPC is your digital marketing partner for growth. We custom tailor each digital marketing plan to fit your specific escape room marketing needs to meet and exceed your goals.

Our Products

SERVICE

Products

About

Challenges

Code To Escape needed help managing their Escape Room’s online presence and increasing its bookings. They tried running some Google and Facebook Ads on their own but didn’t see great results and weren’t sure where their money was going.

Our Strategy

We created a strategy to capture local searches for this customer using paid Google and Facebook ads. We target the best keywords and place eye-catching ads targeting specific locations to get high-quality clicks that convert.

Results Achieved
  • Increased Bookings by 213%
  • Decreased Cost Per Acquisition by 96%
  • Increased New Players Acquisition by 89%
  • Increased Returning Customers by 93%
The Problem

This client wasn’t getting the return on investment he needed to increase his profits. During the COVID lockdown, they completely stopped operating due to government policy. When they re-opened, they weren’t getting enough bookings.

The Solution

We performed an audit and ended up restructuring their campaigns, removing some, creating new ones, and reallocating ad spend budget. Many underperforming keywords were paused, and negative keywords were added. We decreased the spend on high-cost keywords and allocated budget to better performing, less expensive keywords. Tested the results using A/B test campaigns, and added Facebook remarketing ads.

Result Achieved

Google Ads campaigns improved, and ROAS increased from 11x to 17x, resulting in over a 100% increase in profits since March. And they’re spending $1500/mo less in ad spend to generate higher returns.

  • Increased ROI by 216%
  • Decreased CPA by 97%
  • Increased Conversion Rates by 187%
  • Increased Conversions by 256%
suffloock-escape-escape-room-ppc--case-study
The Problem

Suffolk Escape Academy had a lot of leads reported as conversions in the Google Ads interface, but most of them had never actually converted. We optimized the accounts based on the highest quality leads with the highest chance of converting.

The Solution

We pulled reports from Google Ads, Google Analytics, and Peek Pro to create powerful pivot tables that identify the top closing keywords. Then we restructured the keywords that had the best booking rates and compared them to Google’s Ad Spend, focusing on budget for these top keywords. We added Google and Facebook remarketing campaigns and tracked conversions with their booking engine.

Results Achieved:

Their ROAS increased by 36%, total booking increased by 156%, ad spends decreased by 16%, and total lifetime value increased by over $50,000.