Did you know? On average, 94% of first-time visitors to escape room websites do not end up booking an experience.
It’s true. And if you’re not utilizing the power of retargeting ads in your digital marketing strategy, you’re losing out on converting this vast number of people. A simple reminder may end up with them booking a package with your escape room.
Our effective escape room retargeting service encourages first-time visitors to come back to your escape room to complete their booking. Audiences presented with retargeting advertising are 70% more likely to convert, so don’t miss out on the opportunity to drive more revenue to your bottom line.
Did you know? On average, 94% of first-time visitors to escape room websites do not end up booking an experience.
It’s true. And if you’re not utilizing the power of retargeting ads in your digital marketing strategy, you’re losing out on converting this vast number of people. A simple reminder may end up with them booking a package with your escape room.
Our effective escape room retargeting service encourages first-time visitors to come back to your escape room to complete their booking. Audiences presented with retargeting advertising are 70% more likely to convert, so don’t miss out on the opportunity to drive more revenue to your bottom line.
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Escape Room Retargeting Case Studies
Check out these successful escape room retargeting stories and see what you're missing.
Code To Escape
We created a strategy to capture local searches for this customer using paid Google and Facebook ads. We target the best keywords and place eye-catching ads that remarket to first-time visitors, increasing conversions.
Our campaign dramatically improved this escape room's search campaigns on Google and boosted their ROAS from 11x to 17x. This resulted in a 100% + profit increase since March. They spend an average of $1500/mo less on PPC ads and generate a much better return.
Tweaking this client's pay-per-click ad strategy increased their ROAS by 36% and total bookings by 156%, while their spending decreased by 16%. This increased their total lifetime value by over $50k.
Check out these successful escape room retargeting stories and see what you're missing.
Code To Escape
We created a strategy to capture local searches for this customer using paid Google and Facebook ads. We target the best keywords and place eye-catching ads that remarket to first-time visitors, increasing conversions.
Our campaign dramatically improved this escape room's search campaigns on Google and boosted their ROAS from 11x to 17x. This resulted in a 100% + profit increase since March. They spend an average of $1500/mo less on PPC ads and generate a much better return.
Tweaking this client's pay-per-click ad strategy increased their ROAS by 36% and total bookings by 156%, while their spending decreased by 16%. This increased their total lifetime value by over $50k.
Retargeting is the practice of showing ads to people based on their previous interaction with your website. We can target people who have visited a single page of your website, a specific escape room theme, or visited the booking page but did not complete the booking. This process advertises to people who have shown an interest in your escape room, so sending them a reminder can often result in a booking. In many cases, people forget or do not have the time to book when they first visit your site, and retargeting ads can be the encouragement they need to convert.
Why you need retargeting
retargeting increases a visitor’s chances of booking for escape room by 70%
around 60% of the audience actually notice ads about the escape room theme they had visited on your website and 25% actively like ads they had previously considered going for.People are 10times more likely to click on a retargeting ad than a search ad.Retargeting can spread awareness about your escape room and increase search by brand name by 400%.
Retargeting is the practice of showing ads to people based on their previous interaction with your website. We can target people who have visited a single page of your website, a specific escape room theme, or visited the booking page but did not complete the booking. This process advertises to people who have shown an interest in your escape room, so sending them a reminder can often result in a booking. In many cases, people forget or do not have the time to book when they first visit your site, and retargeting ads can be the encouragement they need to convert.
Why you need retargeting
The competition is fierce and the more you engage with your client with retargeting the better chance you have that the customer will come back to book for your escape room and not go to your competitors. Retargeting allows you to squeeze every chance you can to seal those customers who are interested in an escape room. Check the following statistics to know why you should be retargeting
retargeting increases a visitor’s chances of booking for escape room by 70%around 60% of the audience actually notice ads about the escape room theme they had visited on your website and 25% actively like ads they had previously considered going for.People are 10times more likely to click on a retargeting ad than a search ad.
Types of Retargeting Ads
Different types of retargeting ads are available, but the kind that will best suit your escape room’s needs depends on the results of your previous search campaigns and where your visitors are in the sales funnel. We work primarily with pixel retargeting, on-platform retargeting, and list-based retargeting ads, which have proven to work best with escape rooms. We can suggest the best remarketing strategy once we learn about your escape room themes and your existing remarketing efforts.
Types of Retargeting Ads
Different types of retargeting ads are available, but the kind that will best suit your escape room’s needs depends on the results of your previous search campaigns and where your visitors are in the sales funnel. We work primarily with pixel retargeting, on-platform retargeting, and list-based retargeting ads, which have proven to work best with escape rooms. We can suggest the best remarketing strategy once we learn about your escape room themes and your existing remarketing efforts.
EscapeRoomPPC is your digital marketing partner for growth. We custom tailor each digital marketing plan to fit your specific escape room marketing needs to meet and exceed your goals.
EscapeRoomPPC is your digital marketing partner for growth. We custom tailor each digital marketing plan to fit your specific escape room marketing needs to meet and exceed your goals.
Code To Escape needed help managing their Escape Room’s online presence and increasing its bookings. They tried running some Google and Facebook Ads on their own but didn’t see great results and weren’t sure where their money was going.
Our Strategy
We created a strategy to capture local searches for this customer using paid Google and Facebook ads. We target the best keywords and place eye-catching ads targeting specific locations to get high-quality clicks that convert.
Results Achieved
Increased Bookings by 213%
Decreased Cost Per Acquisition by 96%
Increased New Players Acquisition by 89%
Increased Returning Customers by 93%
The Problem
This client wasn’t getting the return on investment he needed to increase his profits. During the COVID lockdown, they completely stopped operating due to government policy. When they re-opened, they weren’t getting enough bookings.
The Solution
We performed an audit and ended up restructuring their campaigns, removing some, creating new ones, and reallocating ad spend budget. Many underperforming keywords were paused, and negative keywords were added. We decreased the spend on high-cost keywords and allocated budget to better performing, less expensive keywords. Tested the results using A/B test campaigns, and added Facebook remarketing ads.
Result Achieved
Google Ads campaigns improved, and ROAS increased from 11x to 17x, resulting in over a 100% increase in profits since March. And they’re spending $1500/mo less in ad spend to generate higher returns.
Increased ROI by 216%
Decreased CPA by 97%
Increased Conversion Rates by 187%
Increased Conversions by 256%
The Problem
Suffolk Escape Academy had a lot of leads reported as conversions in the Google Ads interface, but most of them had never actually converted. We optimized the accounts based on the highest quality leads with the highest chance of converting.
The Solution
We pulled reports from Google Ads, Google Analytics, and Peek Pro to create powerful pivot tables that identify the top closing keywords. Then we restructured the keywords that had the best booking rates and compared them to Google’s Ad Spend, focusing on budget for these top keywords. We added Google and Facebook remarketing campaigns and tracked conversions with their booking engine.
Results Achieved:
Their ROAS increased by 36%, total booking increased by 156%, ad spends decreased by 16%, and total lifetime value increased by over $50,000.